PARIS – Eager to resume a normal calendar of physical events, Watches and Wonders Geneva has set the dates for its annual show next spring at the Palexpo exhibition hall, from March 30 to April 5.
“Seven days to celebrate, discuss, discover and bring together the main players in world watchmaking at Palexpo,” the show’s organizers said in a statement on Thursday.
Watches and Wonders Geneva, which took place virtually this year and into 2020, emerged from the turmoil of the pandemic as the main annual event for the global high-end watch industry.
Originally dominated by brands belonging to the Compagnie FinanciÃ¨re Richemont, such as Cartier, Jaeger-LeCoultre or Vacheron Constantin, the show, organized by the Fondation de la Haute Horlogerie, this year attracted leading brands that once participated in Baselworld. These include Rolex, Chanel, Patek Philippe, Chopard and Tudor, as well as LVMH MoÃ«t Hennessy Louis Vuitton brands: Bulgari, Tag Heuer, Hublot, Zenith and Louis Vuitton.
Participants for the next spring event will be made public at a later date.
Meanwhile, a handful of luxury brands including Bulgari, Breitling and Girard-Perregaux are planning to come together for the Geneva Watch Days at the end of August to present new timepieces to customers, the press and the public at small events around. from the city.
The activity of the Swiss watch industry has returned to its pre-pandemic level. Switzerland’s watch exports rose 2% in April compared to April 2019 levels, according to the latest statistics from the Federation of the Swiss Watch Industry.