Watches and Wonder returns with a hybrid model for 2022 – WWD

Watches and Wonder Geneva is moving forward with a hybrid model for its 2022 edition.

This year’s show, which kicks off in-person and online on March 30, will feature 38 exhibiting brands. According to the Fondation de la Haute Horlogerie, organizer of the show, the hybrid concept has been designed to adapt to the changing circumstances caused by the pandemic by combining a real physical exhibition, which respects sanitary measures, with digital solutions which meet expectations. of the market. .

Organizers say press presentations have been completely redesigned to be followed in person or online, continuing to focus on products.

The week will also be full of new events, live broadcasts and panel discussions to complete the experience.

The press program will include three new presentation formats to facilitate the dissemination of news, both online and at the show. Throughout the week, exhibiting companies will hold keynotes, announcements and keynotes – primarily by brand leaders and ambassadors – which will be broadcast live to the general public on the digital platform and on social media. The 2022 show will see meetings with large groups of journalists replaced by “Touch & Feel” sessions of around 10 people, putting products and discussions at the center of attention, with presentations of digital products allowing journalists who cannot come to Geneva to follow all the watchmaking and jewelery news from a distance.

While the Baselworld watch fair was due to return in 2022 with a new concept, it was canceled late last year, but Watches and Wonder Geneva has persevered through the global pandemic, becoming the dominant space for the watch category. luxury watches for product unveiling.

Some of the exhibiting brands include Cartier, Tag Heuer, Hublot, A. Lange & Söhne, Chanel, Jaeger-Lecoultre, Rolex, Patek Philippe, and Piaget, among others.

The show ends April 5.

About Robert L. Thomas

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