Adidas has just released its first series of watches, which it says draws “clues to the evolving relationship between sport and street culture.”
Adidas has unveiled four different collections of watches, all selling for $ 130 or less, and aimed at younger customers.
They were created under license by Nixon Watches.
The first is the $ 130 digital watch, the Archive. The Archive pieces are inspired by digital watches from the 70s and 80s initially manufactured by Seiko and Casio.
Details include sculpted buttons inspired by the iconic shoe design, clean surfaces paired with a subtly sculptural five-link stainless steel bracelet and dual time zones and chronograph functions.
Steel watches are available in gold, black, silver and rose gold, as well as a black ceramic model.
The $ 100 line of Process watches returns to the analog style. The 38mm steel pieces feature a minimalist design, with a steel link bracelet, lugs, dial, case and indicators that are all the same color.
The watches use Japanese quartz movements.
The Process is available in five colors: black, bronze, rose gold, gold and silver. The company also created five other variations with leather straps.
Framing at 40mm, the $ 130 District coins feature a similar design approach to the Process line. The parts come with a color scheme similar to the process as well as a similar dial, case and lugs. However, the watches are more rounded and are worn on a leather strap Milanese strap.