Metallica used the “time passesfrom their classic song “For Whom the Bell Tolls” to announce a line of watches created in partnership with the Nixon brand.
The initial offering consists of eight standard models plus a ninth limited-edition piece, with prices ranging from $125 to $750.
“Nixon, which started in the 90s in Southern California with the goal of ‘making things a little better’ with a line of bespoke watches, has grown into one of the leading lifestyle watch companies, working with some of the greatest action sports athletes in history, including Tony Hawk, John John Florence, Leila Hurst and dozens more,” Metallica wrote in a statement posted on its website.
“They are the perfect partner for us…independent and unique, with a focus on creativity and quality, and we have been looking forward to working with them again since our first experience in 2010 when we teamed up for a series of watches at limited edition rocker using old guitar straps and leather jackets from various ‘Tallica members to create watch straps (profits going to the Musician’s Aid Program)….Enjoy the Metalli range of watches! This is just the beginning, as we have more ideas with our partners at Nixon for 2019!
The initial series includes designs named Corporal SS, Sentry Leather, Time Teller and 51-30, with each face inspired by one of the band’s albums. The top of the line 51-30 Tide “Sanitarium” features a custom bezel with “jail bar” cage, “insane/healthy” sub-dial and padded cell support. The watches will go on sale on November 5.
You can see the different models below.