Longines unveils summery and colorful watches

Bold block colors give classic Longines watch lines a summery boost

The Longines DolceVita and La Grande Classique de Longines lines are enriched with five new colorful models

Longines imbues two of its most popular models with a splash of vibrant color in a lively reimagining of classic watch design codes. Models available in five different shades complement the Longines DolceVita and La Grande Classique de Longines ranges in a celebration of bold solid color.

For Matthias Breschan, CEO of Longines, the time had come to develop the basic collections. “The Grande Classique de Longines and the Longines DolceVita watch lines represent two important elements of Longines’ heritage. With five new monochrome designs in each collection, Longines will add pizzazz, vitality and, of course, attitude to wrists – and wardrobes – around the world.

The watches – in green, red, black, orange and blue – stay true to the neat dimensions of the original, with the distinctive geometry of the cases also remaining. Here, the rectangular silhouettes of the Longines DolceVita, measuring 23mm x 37mm, are enhanced with a colored rhodium-plated strapping. A bezel set with diamonds makes the lacquered dials of Longines’ La Grande Classique models sparkle, elegantly proportioned at 29 mm.

“The La Grande Classique de Longines and Longines DolceVita watch lines are best-sellers,” adds Breschan. ‘They are timeless, traditional and stylish for women and men. These new monochrome Longines watches enhance the classic elegance of the line – they are sleek and fresh. Each color is a statement – ​​my favorite changes with the season.’ §

About Robert L. Thomas

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