NEW DELHI : American watch and accessories firm Fossil has named Indian Bollywood actor Kriti Sanon as the new celebrity brand ambassador in India.
Announcing the nomination, the company said the actor’s optimism and organic approach to fashion is closely tied to Fossil’s dedication to authenticity and creative spirit. The actor is talented and versatile with an original sense of style. Most recently, Sanon tried out the role of an aspiring actor and surrogate mother in the critically acclaimed film. Mimi where she worked with Pankaj Tripathi. She was also appreciated for her film Bareilly Ki Barfi at the beginning of his career.
Joining Sanon to support Fossil, Johnson Verghese, Managing Director of Fossil Group, India, said: “Kriti’s chic and dynamic fashion sense perfectly expresses its authenticity, aligning with the ethos of the Fossil brand and its commitment to be true to oneself. “
He said that being one of the country’s leading accessory brands, Fossil has always strived to design watches, jewelry and leather goods that preserve a unique modern-vintage spirit and exemplify creativity and l ‘optimism.
Commenting on the brand’s merger, Kriti said Fossil offers distinctive world-class designs. “Creating timeless styles through beautiful watches as well as delicate jewelry and chic bags, the brand’s modern designs are the epitome of timeless style,” the actor said in a statement.
Its collaboration with Fossil will extend to the promotion of the watches and accessories category ranging from traditional and smart watches to leather products as well as women’s jewelry. She will play with actor Varun Dhawan in a new campaign.
Last week, kitchen utensil brand Wonderchef announced Kriti Sanon as a brand ambassador. A June 2018 report by mint said Kriti Sanon was a popular face of Bollywood loved both by the masses and by high-end brands. Even as a newcomer, Sanon has been hired by no less than 15 brands to represent them as ambassadors. She has carried out advertising campaigns for brands such as Bata, Fem, Whirlpool and Cadbury Fuse, among others.
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