It’s the event of the year for affordable watches

Watches & Wonders Geneva is cool – whether you’re a collector, retailer or member of the press. Baselworld is largely dead. WatchTime NY is a must-see if you are in New York.

But it’s Windup that steals my watchmaking heart. Every year – 2020 being the exception due to the whole, you know, global pandemic – a myriad of “micro-brands” (and Oris, the main sponsor) come together to showcase their affordable products at an organized fair. by our good friends at the Worn & Blesser watch website. Although W&W has grown beyond the price of $ 5,000 and below it was established, Windup is still focused on this area overall. This means that if you are a fan of unique and affordable watches, missing this show is somewhat of an act of sacrilege.

Itay Noy’s watches on display at Windup 2018.

Hunter D. Kelley

This year, the main sponsors include Oris (which will present its latest in-house movements), but also Seiko and G-Shock. Other brands range from Norqain (which supplies Tudor with movements as part of its partnership with this brand), automotive-inspired Autodromo, Israeli watchmaker Itay Noy, colorful watch producer So Labs, vintage dealers These Watch Guys and, for the first time, The James Brand, Victorinox and other EDC makers.

I am based in LA now. I really like it here. But boy, am I pissed about missing this show. Don’t make my mistake and move to LA! (I mean, totally move to LA, but come back to New York for Windup 2021.)

For a full list of participating brands, see the clearance website. The show takes place from October 22 to 24, 2021, from 12 p.m. to 7 p.m. on Friday and Saturday, and from 12 p.m. to 5 p.m. on Sunday.

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