Watches & Wonders Geneva is cool – whether you’re a collector, retailer or member of the press. Baselworld is largely dead. WatchTime NY is a must-see if you are in New York.
But it’s Windup that steals my watchmaking heart. Every year – 2020 being the exception due to the whole, you know, global pandemic – a myriad of “micro-brands” (and Oris, the main sponsor) come together to showcase their affordable products at an organized fair. by our good friends at the Worn & Blesser watch website. Although W&W has grown beyond the price of $ 5,000 and below it was established, Windup is still focused on this area overall. This means that if you are a fan of unique and affordable watches, missing this show is somewhat of an act of sacrilege.
This year, the main sponsors include Oris (which will present its latest in-house movements), but also Seiko and G-Shock. Other brands range from Norqain (which supplies Tudor with movements as part of its partnership with this brand), automotive-inspired Autodromo, Israeli watchmaker Itay Noy, colorful watch producer So Labs, vintage dealers These Watch Guys and, for the first time, The James Brand, Victorinox and other EDC makers.
I am based in LA now. I really like it here. But boy, am I pissed about missing this show. Don’t make my mistake and move to LA! (I mean, totally move to LA, but come back to New York for Windup 2021.)
For a full list of participating brands, see the clearance website. The show takes place from October 22 to 24, 2021, from 12 p.m. to 7 p.m. on Friday and Saturday, and from 12 p.m. to 5 p.m. on Sunday.
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