Fossil launches its Pride collection with rainbow watches

Fossil has released its Pride collection and confirmed a donation to The Trevor Project.

Fossil has released its Pride collection inspired by the colors of the Progress and trans flags.

The limited-edition range includes Pride-inspired watches, bracelets, jewelry and accessories.

As part of the collection launch, the watch brand also confirmed a donation to LGBTQ+ charity, The Trevor Project.

The collection is now available in store at fossil.com/pride.

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Fossil’s Pride offering includes a watch with the word “Love” in the center, as well as rainbow dials and rainbow embroidery on the strap.

There are also watch straps in two designs, including Progress Pride flag colors and trans flag colors, with two sizes to choose from, as well as those specifically designed for an Apple Watch.

This year’s collection also includes jewelry pieces, with a multicolored bead bracelet and the word “Love” and a gold cuff bracelet and ring, both with a subtle rainbow detail.

The Pride collection also includes jewelry awards, with a ring and cuff bracelet. (Fossil)

The collection is completed with a ‘Love’ charm and a rainbow charm, as well as a card holder, wallet and pouch featuring the Fossil Pride logo.

Fossil has confirmed a donation of at least $100,000 to The Trevor Project, the world’s largest suicide prevention and mental health organization for LGBTQ+ youth, alongside the collection.

To learn more and purchase the Pride Collection, visit fossil.com/pride.

Pride Month 2022

A number of brands have started releasing their Pride-themed collections for 2022.

However, each year the brands are criticized for pursuing the “pink book” with their Pride clothing and ignoring LGBT+ people for the rest of the year.

In an effort to combat this, in recent years a number of brands have collaborated with LGBT+ artists and highlighted exactly how much money they will donate to LGBT+ charities and which charities will benefit from Pride apparel sales.

This includes Target which has partnered with queer brands founded by women, TomboyX and Humankind for two limited-edition lines in 2022.

While Converse launched its mainline collection alongside “Converse By You”, which allows fans to create their own personalized “All Star” patch, license plate and laces, using the colors of the Progress Pride flag.

Levi’s has confirmed a $100,000 donation to OutRightAction International alongside its collection, while watch brand Skagen will donate all proceeds from its Pride line to InterPride throughout June.

Another recent release is Dr. Martens, who reinvented their classic 1461 shoes with a subtle rainbow design against the monochromatic white base.

About Robert L. Thomas

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