Fossil India signs Anushka Sharma as brand ambassador for Michael Kors watches

NEW DELHI: Michael Kors, owned by Fossil India Private Ltd., has hired actor Anushka Sharma as brand ambassador for its watches in India. The collaboration will extend to promoting the women’s vertical watch, with the actor set to appear in its upcoming campaigns launching later this month. Johnson Verghese, Managing Director of the company in India, said: “We are delighted to partner with Anushka Sharma. to be the face of Michael Kors watches in India. She has been a trailblazer throughout her career in both her on-screen performances and her aesthetic style, she exemplifies the values ​​of individuality and excellence that we are proud of. We are delighted to welcome him to the Michael Kors family. “Sharma said, “I have long admired the exceptional nature and unique designs of Michael Kors watches, and I am happy to work with them as an ambassador. Their innovative designs are an authentic expression of individuality. The brand has a historic lineage, and I am honored to represent its global heritage in India.”

Globally, the Fossil Group announced an 11% drop in net sales to $436 million in the third quarter. Sales in the Americas and Asia fell, while performance in Europe was flat in constant currency terms, the company said in a statement.

Imports of Swiss watches to India increased by almost a third between January and September. The industry accounted for 130.6 million Swiss francs (CHF) compared to 98.9 million Swiss francs in 2021, according to data from the Federation of the Swiss Watch Industry. India is still at the bottom of the ranking although in 23rd position. The two main importing countries of Swiss watches are the United States and China, which accounted for approximately 4771.2 million francs of imports during the same period. While the United States experienced growth of 28.5%, the Chinese market recorded a decline of 12.3%.

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