Fashionable watches in recent years have been mostly blue and green. Now we see something completely new: gray. So take a few minutes to see some of today’s most exciting gray watches and immerse yourself in the diversity of colors. It is time well spent.
Watches have become noticeably more colorful over the past decade. As late as 2010, luxury watches were still primarily an achromatic affair – with white or black dials and silver steel cases, there was at most a singular red hand. But this situation quickly changed. Colorful dials and bracelets became more common, and materials like rubber invited designers to play with color. In the second half of the decade, watches first turned blue, and then more and more models appeared in green. Both trends continue to this day. But in 2021, a whole other shade has emerged: gray.
The surprising thing is that none of these gray watches look gray – at least, not in the sense that people often associate with gray – dull, boring, or understated. These watches are different. They span a much more colorful and diverse watch scene than ever before. Today, any color is possible, even for a luxury watch, both in terms of technical feasibility and public acceptance. A gray watch can just as easily be green, blue or red. In this context, the conscious decision in favor of gray becomes a statement, and the effect is totally different from what it would have been in 2010.
At the same time, gray is the antithesis of the world of colorful diversity. He invites his viewer to rest, to take a break and to breathe. Gray has another fascinating quality: it is not one-dimensional because not all grays are the same. On the one hand, this is due to the proportions of white and black, which make the gray darker or lighter. On the other hand, some shades of gray appear almost colorful as they turn green, blue or brown, depending on the lighting.
A version of this article appears in the WatchTime Special Design Issue 2022, on sale now.