CASIO G-SHOCK LAUNCHES NEW SERIES OF BABY-G WATCHES WITH FITTED CASES

Just in time for spring, the new series arrives in a variety of simple yet stylish colorways, including the all-black BGD565-1, pale pink BGD565-4, all-white BGD565-7, and ’90s-inspired translucent. BGD565S-7 case and bracelet. These latest watches arrive in a slimmer silhouette, dropping from 12.5mm of the previous models to 11.3mm for these, offering a more compact and lightweight option.

The new watches are also equipped with standard G-SHOCK features, such as:

  • Impact resistance
  • 100M Water resistance
  • 2 year battery life
  • Electroluminescent backlight
  • Multifunction alarm
  • 1/100and s Stopwatch
  • 1 second countdown (24 hours), auto repeat
  • Fully automatic calendar
  • Flash alert

The BGD565-1, BGD565-4 and BGD565-7 will be retailed for $79 each, with the BGD565S-7 retailing for $89. The new models will be available for purchase from April at select jewelers, baby-g.com and the G-SHOCK Soho store. For more information about the Baby-G brand, visit https://www.baby-g.com/.

About BABY-G
Casio’s women’s watch brand, BABY-G, was established as a counterpart to its “big brother” G-SHOCK in 1994. The brand exemplifies the meeting of fashion and function for the dynamic, active woman. with elegant, daring and resistant watches. and classy. Equipped with the same great functionality that G-SHOCK is known for, BABY-G watches are shock and water resistant with multiple daily alarms and stopwatch functions. For more information on Casio’s BABY-G line of watches, please visit www.baby-g.com.

On Casio AmericaInc.
Casio AmericaInc., Dover, New Jerseyis the American subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and professional equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, title and disc label printers, watches, cash registers and other consumer electronics products. Casio has strived to realize its corporate credo of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casio.com

FOR MEDIA INQUIRIES, CONTACT:
Rachel Shanler / Taylor Georgeson
M&C Saatchi Sports & Entertainment New York
[email protected]
[email protected]

Sue Vander Schans
CASIO AMERICAINC.
(973) 361-5400
[email protected]

THE SOURCE CASIO AMERICAInc. 110005

About Robert L. Thomas

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