Casio announces factory restoration program for select vintage G-Shock watches

The market for vintage watches has arguably never been stronger than it is now. With more enthusiasts entering the watch community and myriad options for finding rare and obscure classic references from around the world, it’s a boom time for those who love classic watches. With the growth of vintage enthusiasm, watch brands themselves have joined the vintage wave, with many companies offering heritage divisions or factory restoration programs for historic models. These heritage-focused programs are typically the domain of high-end Swiss brands, but with luxurious prices to match. This makes Casio’s announcement of a new factory restoration pilot program for classic G-Shock models a spectacular standout and a potential shift in how consumers approach older G-Shocks. Casio’s limited-time restoration program aims to revive some of the earliest G-Shock references, bringing classic octagonal G-Shock models back to factory-new looks at an incredibly affordable price.

From October 1, 2022 through November 30, 2022, Casio will be accepting submissions for this limited-time factory service program through its website. Eligible watches include the original Casio G-Shock DW-5000C, as well as the G-Shock DW-5200C, G-Shock DW-5600C, G-Shock DW-5800, G-Shock WW-5100C and the G-Shock WW-5300C. Casio’s restoration program includes a complete exterior renovation. First, the inner case is removed from the original resin outer case. Then the battery is replaced, a new bottom case gasket is installed, and the bottom case is put back in place before a brand new resin outer case is fitted, complete with new case screws. The case is fitted with a new matching resin strap, and the resulting watch is returned to the owner in unique commemorative packaging that includes a message from Kikuo Ibe, the creator of the G-Shock line.

While this initial program is a strictly limited-time offer, this first-ever Casio G-Shock Factory Restoration Program may well be the start of a broader Casio heritage effort and open vintage watch restorations to factory to a new, more democratic segment of the consumer market watch. Applications for the limited-time program are open at the time of publication, but may be closed before November 30, 2022, in the event of unexpected high demand. Casio’s Factory Restore Service is priced at $100excluding return costs. For more information or to apply for the program, visit the brand’s website.

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