If you consider yourself a serious watchmaker, you might be scoffing at the idea of ââAmazon watches for men. But it’s time to reconsider your stance on the mega e-trader’s watch selection. Already well established as a source of cheap yet stylish hoses from Casio and Timex, Amazon is also building its credibility as a destination for Swiss luxury brands like Rado and Longines. Whether you’re looking for a classic casual watch to put on your daddy’s bottom, a rugged field watch that can follow you on the trails, or a minimalist dress watch to celebrate your little brother’s graduation, you’re bound to find something among the best Amazon watches for men for everyone on your holiday shopping list. To prove it, we’ve combed through Everything Store’s men’s watch lists and narrowed them down to these essential brands and styles.
This Japanese electronics brand changed the game by launching the G-Shock in the early 1980s and has remained at the forefront of digital timekeeping ever since. In addition to countless variations of the G-Shock, Casio offers a huge range of other essential models, including the original Databank calculator watch and the MQ24-9B (aka Tyler the creator’s favorite pre-Cartier hose).
There’s a good reason just about everyone who loves watches has a Seiko in their collection: they just make great watches. It also doesn’t hurt that they offer elite styling (and good quality mechanical movements) for much less than anyone else. Rise to the level of God for less.
No designer in the world is having more fun than those of this Swiss brand, which each season offers dozens of new watch styles in a rainbow of cheerful colors, including recent collaborations with NASA and Peanuts.
Almost all watch brands make a diver, or at least something like it. This American startup, however, is dedicated to making dive watches that don’t just look like the piece. Each of Spinnaker’s nautical-inspired pieces are designed and tested for water resistance and durability, whether you’re swimming with whale sharks or floating in the shallow end.
Based in Le Locle, Switzerland, in the watchmaking equivalent of Father Christmas’s workshop at the North Pole, Tissot has been quietly crushing it for over a century. This year’s top models each bring their own flavor to the table, from sports watches from the 1960s to modern smartwatches, united by Tissot’s reputation for overall quality.
After more than 150 years in business, you might think that Timex would be hard pressed to come up with anything new in the sophisticated yet inexpensive watch category. You would be wrong, however. In fact, they seem to be improving all the time.
Battery-powered quartz watches are both cheaper to produce and more reliable than mechanical watches, with one exception: the batteries eventually run out. Citizen solved this problem with its solar powered Eco-Drive movement, resulting in the best combination of style and technology since Gundam.
Unlike Seiko, Casio and Citizen, who make up the starting XI of the Japanese watchmaking team’s All-Star, this brand tends to go unnoticed. As you can see from the plays below, which do more than measure quality and price, it’s only a matter of time before Orient is selected for the big leagues.
This brand has everything you would expect from an old-school watchmaker – heritage, quality and a deep archive of classic designs – without the sky-high prices. If you’re ready to take the plunge to your first Swiss mechanical watch, this is a great place to start.
Where other brands zigzag, Rado zags, using high-tech ceramics instead of steel, and large square cases instead of the traditional round ones. Despite Rado’s penchant for original design, however, the depth and breadth of their collection is enough that almost anyone can still find something they love here.
In the 1950s and 1960s, Bulova made some of the most advanced watches in the world. They’ve had some success since then, but their best 2020s versions, including the NASA-approved Lunar Pilot Chronograph, are the ones that pay homage to that golden age.
âDiscoveringâ a watchmaker who has existed for 130 years is no feat, but in the case of Swiss sports watch specialist Alpina, better late than never. Yes, they are great. And now you know.
Victorinox makes watches the same way they make their famous knives: expertly and with the utmost attention to detail. And unlike these multi-tools, they are also TSA approved.
In watchmaking as in medicine, it is better to look for a specialist. If you’re looking for a mechanical watch with a hint of vintage flavor, Hamilton will see you now.
Still saving for your own Dieter Rams x Vitsoe collection? Keep the dream alive with a Braun watch inspired by Rams’ superbly minimalist clock designs.